As someone who likes to read anthropology texts for fun but who unfortunately only took one anthropology course in school (typically for me, it was a class on the anthropology of food!), I really appreciated this quote from Dr. Rajendra Singh, a linguist at the University of Montreal:
“Translation is best defined as that branch of anthropology in which the field comes to the investigator’s office.”
This is such a succinct way of describing our mission in Globalize Translation and Localization and the necessity of understanding the cultures behind the languages involved in a translation. Too many people believe translation is simply a matter of finding a replacement in the target language for each word in the source language and they forget how much more is required of the translator. Let’s be anthro-translators, researching every aspect of the languages and cultures we work with. Translating a work is like growing a tree to cast the same shadow as the original. No matter how difficult is the task, Globalize will make it understood in any language you want.
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